Lead Generation: Money-Saving Strategies

If you’re like many businesses, referrals from your current clients are a blessing. Studies show that almost two-thirds of advertising executives tout word-of-mouth as their main marketing strategy. It makes sense: friends trust each other. Even if you have to give them a discount to get the referrals, it’s worth the price.

Don’t Be Afraid to Buy Leads

Some people look down on purchasing leads, but if you are just getting your business started or your sales have slowed down, it can be extremely helpful to purchase leads to give you a boost. While these directory leads are generally reasonably priced, don’t purchase if the leads seem “too cheap.” You want to make sure you purchase quality leads and this only comes from suppliers that have a great reputation of success.

Get Referrals From Existing Customers

You have a strong lead generation tool already in your current customers. Whenever you can ask your customers to tell their other business friends about you — even if that means offering your customer a discount. Keep in mind that even if a person gets a referral from a friend, they will STILL go online and check out your business – so make sure you have lots of good 5-star reviews and your website is mobile friendly. (Note: If your website is NOT mobile friendly you need to redesign your site because more people search on mobile devices than on a desktop computer. Google is now penalizing businesses who don’t have a mobile-friendly site. Contact us today to talk about your site redesign.)

Use Webinars or Instructional Videos to Educate Potential Customers

Generating a live webinar can go a long way in generating new leads. Just pick a topic that would be of interest to your customers, get the smartest person on the payroll to run the webinar and promote your free educational webinar in advance.

After all, how many fishermen would want to watch a live webinar on anything a bait-and-tackle shop is putting out there? Fortunately, if they have stage fright, the bait-and-tackle store could also create instructional videos, post those videos on their YouTube channel and fishermen searching for fishing tips will organically come across the video online if the video description is properly optimized for the search engines.

This type of video marketing content is an excellent option for getting new eyes on your business, but make sure there is always a sign-up form for people to get more information or some other call-to-action (CTA) at the end of the webinar or recorded instructional YouTube video. This content-based approach is very effective because content marketing cuts down on the cost-per-lead by 13%.

Excellent marketing approaches do not have to be expensive. By using these lead generation tips and other cost-effective marketing strategies, you could reduce your marketing costs.